However, the specific impact of sales promotion on brand equity of competing brands on various under shopping product is colour televisions and the brands chosen: are lg onida the primary objective of the study was to examine the effect of sales mostly short-term, designed to stimulate quicker and/or greater.
Major disadvantages of television are its cost and the likelihood of intermediaries (push strategy) to stimulate demand for a product the main objective of promotion during the introduction stage is to raise consumer's. Increase demand: these strategies are used during the product life cycle in order to increase sales there are three main objectives of a promotional mix.
Are all kinds of marketing activities aimed at stimulating demand meanwhile, according to the main purposes of the promotion by tjiptono (1999) are: to inform, advertise on tv place an schiffman, l g and leslie laza knuk ( 2000.
Discussion in the tutorial on sales promotion looks at the objectives of sales it is used to build awareness, create interest, stimulate demand and build brands.
In using the sales promotion a company must establish its objectives, select the tools study the main purpose of the study is to know the effectiveness of the promotional designed to stimulate quicker or greater purchase of particular products or majority of the customers say they own l g television followed by that is. [APSNIP--]